Smart Fit’s July 2021 initial public offering marked a watershed moment for Brazil’s fitness industry. The company raised R$2.3 billion in its IPO on the B3 exchange, becoming the first gym operator listed on the Novo Mercado—Brazil’s highest corporate governance tier. The overwhelming investor response validated Edgard Corona’s vision and provided capital to accelerate Smart… Continue reading Edgard Corona’s Smart Fit IPO The R$2.3 Billion Offering That Changed Brazilian Fitness